Actively becoming involved and participating in National Dance Week Foundation can be two-fold:

  1. It will help to fulfill NDWF’s mission statement –“To celebrate dance and promote fun fitness” and solidify National Dance Week Foundation.

  2. It can be a great marketing tool. Whatever you plan, start working on your publicity immediately. Contact local newspapers, TV, radio and community bulletin boards along with posting it on your website and Facebook. Remember to submit your event to NDWF. Since your event is in celebration of NDW and not just promoting your studio, media sources are more likely to give it coverage – especially if it is a fundraising event.

Remember: anything that you do should be something that involves the non-dancing public – either as participants or as audience. The whole point of NDW is to show non-dancers how much dance has to offer to our bodies, our minds, and our spirits.

Large Event Opportunities

  • Coordinate a Flash Mob or Kickline with dancers in your area. It is a great way to obtain positive publicity for NDWF and yourself. It is best held in a public place so as to allow as many participants and spectators as possible. Planning early is essential since permits and insurance might be necessary. Insurance for the day can be obtained. To encourage a wide variety of participants and supports this could also be used as a fundraiser for a charity.

    Tips: Dancers should all arrive ready for a stretch warm-up. A short routine should be taught to all dancers, preparing them for the actual kickline. Dancers should wear comfortable clothing, - sweatshirts, stretch pants and sneakers. Dancers who are associated with a studio could wear studio t-shirts! All those participating in the Flash Mob need to wear the official National Dance Week T-shirt.

  • Hold a dance-athon to benefit a local or national charity. Any person can volunteer to dance! You provide a sign-up sheet on which he or she can collect names of people willing to donate an amount for each ½ hour the dancer dances. Invite the donators to come and watch and cheer the dancers on.

    Tips: You’ll have to have strict rules for the dancers to keep them from injury or fatigue. Regular stops should be programmed in. Nourishment and beverages should be provided, possibly donated by a local store or company. Check about insurance needs.

  • Produce a dance performance of any kind. Promote it thru schools, libraries, churches, clubs, newspapers, television, and radio stations in your local areas.

    Tips: If you have a couple of pieces in your repertoire that you can perform at the drop of a tiara you can probable find a place – the mall, downtown park, a nursing home or children’s hospital ward etc.

  • Organize something with other teachers and studios in your area. This should be an opportunity for communication between private studio teachers, independent teachers, college teachers, and teachers in public schools and recreation departments. These are likely to be well attended by parents and friends if all the dance teachers in town are showing off their students and/or teachers.

Small/Individual Opportunities

  1. Present a lecture-demonstration at a local school. The Principal will likely try to put it on the schedule especially during National Dance Week. Keep it to a ½ hour if possible, include demonstrators from that very school for the best reaction from the young people.

  2. Try to help the local girl scouts attain their dance badges.

  3. Volunteer for story time by reading dance-themed books at a local library, or a preschool, or a class of K to 3rd-graders (or so).

  4. Hold a sale of all dance-related attire or products during National Dance Week. Make sure all understand why the sale is taking place – in celebration of National Dance Week.

  5. Encourage local businesses to play dance-related music in their stores during NDW.

  6. Offer to visit local classrooms and scout meetings to do a “show-and-tell” of dance items… ‘real’ pointe shoes, dance costumes, tap shoes.

  7. Have a ‘bring a friend’ week at your studio – allow each of your students in the beginning classes to bring a friend to class for a free lesson.

  8. Encourage the library to set up a display of dance books – biographies of famous dancers and choreographers, Nutcracker books, Angelina Ballerina books, how-to dance books. You could even offer some dance items like dance shoes or past recital programs to help dress up the display.

  9. Put a link to the National Dance Week Foundation website (www.nationaldanceweek.org) on your studio website.

  10. If any of your local churches do any sacred dancing, encourage them to schedule something for one of the Sundays during NDW during their weekly service, and to acknowledge why they’re dancing that particular week.

  11. Plan a coloring contest, or essay contest, or photo contest, with local schools, or churches, or scout troops, where all children in the specific population you’re addressing have the opportunity to participate, and winners and/or finalists will be published in the local paper, or posted in the local library or school. All pictures and/or essays would be dance-themed per your guidelines, and should reference “National Dance Week”.

  12. If you’re on Facebook, encourage all of your friends to change their profile pictures to their favorite dance pictures, or to a picture of them dancing. And then encourage all of them to suggest the same to their FB friends.

  13. Encourage the library, girl scouts, local dance studios, or other organizations to have “movie nights” where they show dance-themed movies for the public to attend… anything from “Dirty Dancing” to “Chorus Line” to Fred Astaire and Ginger Rogers or Gene Kelly movies.

Be sure to check the events listing on on this site to see what others are doing and get some ideas for what might work in your community.


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Smithtown, NY 11788

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